YourCoachLaura X SCADPRO
Challenge: To establish a cohesive brand identity and increase brand awareness through their social media platforms.
Goal: The team designed the brand's social media pages like Instagram, LinkedIn and their website. The goal was to deliver a branding tool kit consisting of brand name, typography, colour palette and hashtags.
Impact: Increased their social media presence by 40% and strengthened the brand's identity.
Services
Brand Strategy, Digital Marketer
Client
Yourcoachlt
Role
Business Developer & Art Director
Year
2023
Brand Strategy
01.
Holistic Diet
Recommendations are developed based on the Client’s interest, Client career experience, and Market research for a better approach, and coherence, and to avail competitive advantage. The content for their social media was based on these three pillars.
Financial Wellness
02.
03.
Body Confidence
Three Pillars
Brand Name
Original Name: Your coach lt
Problem:
Hard to identify for the audience
Often read as your coach IT
No clarity about what kind of coach the client was.
Revised Name: Your Coach Laura
Impact:
Gave more clarity
Easier to read and the target audience can resonate with the client.
New Tagline: "SHOW UP AS YOURSELF"
.jpeg)
Typography
Title
Lora
Sub Heading
Kollektif
Body Text
Video
Helveticish
Keystone Regular
Color Pallete
Primary Colours
Secondary Colours
Original Name: Your coach lt
Hashtags
Body Confidence Related Posts
Holistic Diet Related Posts
Financial Wellness Related Posts
#loveyourself #selflove #morethanabody
#eatingformindbody&soul #foodisfuel #healthiswealth
#investinginmetime #earnsave&enjoy #moneymatters
Social Media & Linked In Mockups
Thumbnails
.jpg)
